Wednesday, October 23, 2013

U.S.Version of BurdaStyle Magazine Now on Newsstands... But Is It Worth Our While?

Last night while I was picking up some new sewing machine needles and pins at JoAnn Fabrics I spotted something interesting... BurdaStyle magazine on the shelf here in the U.S.?!  It looked a little different on the cover then the ones you get in the mail.  I picked it up and shuffled through it and quickly realized that something wasn't quite right.  This new BurdaStyle is a re-hash of the previous European issues we all own already-- I saw the same photos and patterns from previous issues combined into this one along with some boring fashion tips and craft ideas (I don't care for all that extra junk generally in a sewing pattern magazine, I just want the patterns along with the directions and photos shoots of the models.)

So what the heck is BurdaStyle doing in big box stores here in the U.S. all of a sudden... and as a weird watered down version?   (If you're curious to look at a copy, you can find it at JoAnn, Michaels, Book-A-Million and Barnes & Noble.)  Burda is now publishing and selling a North American BurdaStyle and making some tweaks specifically for us (one new things that looks promsing-- re-written directions and a slightly different layout of them.)  The latest Winter 2014 copy is their second edition so far.  It's being published four times a year and a digital version will be available soon is now available.  You can even subscribe (but why?!  I already have all these patterns from them.)  From what I saw I don't see any need for most American seamstresses to buy this if you are already familiar with and have a subscription the the English translated original German one.  I actually let my subscription run out recently because of a flurry of really bad issues over the spring and summer.  I'll likely renew in time but I need to recover from those still-- there have been some interesting patterns popping up recently and I do miss getting one every month.

Anyhow, have any other Americans spotted this new North American version of BurdaStyle?  Are you as disappointed as I am?  What do you think of it?

10 comments:

  1. See for me this is amazing because I only started sewing a few months ago so all the older Burda magazines are impossibly expensive to get. This first issue actually has 5 of the Burda patterns I desperately wanted all in one magazine! So for us newbie sewers it is great. But for everybody else I agree - It is just the same patterns again! I hope in a year from now all the patterns will be new ones.

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  2. As an Australian, I must say I like the idea of a digital version...I just wish they would do that with the European/UK version. It would have to be a lot cheaper then getting it shipped all the way here, and save on storage as well. I wouldn't mind downloading the patterns I wanted at all, because it looks as though you just download the ones you want (thus avoiding having to pick your pattern pieces out of the multitude crammed onto one sheet in the paper magazine).

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  3. I thumbed through an issue I saw at Jo-Anns and I was surprised that there wasn't the "All Styles at a Glance" pages showing all of the garments in the issue. Did I miss it? In any case, I didn't see anything that would have tempted me to buy it.

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  4. I wonder if the folks at Burda were looking to widen their audience... it really does look like a good plan for folks newer to the magazine. The issue I saw looks really nice for a new set of eyes but just not right for me I guess. Overall I think you will be really happy with the new North American version as a newer seamstress! :)

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  5. I wish they would make the European version digital, too! How nice would that be?! Is the Australian version like the North American one... where it's released 4x's a year with patterns that were already in the European one?

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  6. I was digging for that page, too!! I did not see it either. I wonder why they would get rid of that page, it's one of the most useful and functional pages of the whole magazine. It drives me nuts in other international pattern magazines when they don't have that page.

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  7. As someone who let their subscription lapse a couple of years ago, I am excited to have the American version as an alternative. I got tired of seeing the same old designs and the price was quite high. I think the quarterly version is a lot less pricey and I am hoping there will be less repetition. I did see several patterns that I would like to make. I agree that you probably don't want to subscribe to both versions though.

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  8. We only get the UK/European version here. I would doubt that there would be enough of a market here to give us our own version. In fact, Burda is the only pattern magazine available here. I have to go to great lengths to get my hands on the others I like to buy!

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  9. Just a quick note - it looks like you only get the downloadable patterns for free with the winter issue - there are a lot of angry comments from subscribers on the Spring 2014 issue ( http://www.burdastyle.com/pattern_store/patterns/burdastyle-magazine-2014-spring-digital-issue ) - apparently the "+23 patterns to download" have to be paid for!

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    1. I know! I've been following the talk. It's nuts. I feel like the US version was not as well thought out as it could have been. Americans have easy enough access to the regular English translated version via subscriptions. I feel like the majority of folks who will buy this are ones who aren't going to be invested in the Burda brand... like it's just a taste test and they move on with a bit of disappointment because of the problems Burda is having with this version. I feel they really missed the mark with this US version... the US sewing market is pretty massive and they are losing out by not bringing us the monthly version to us. I think all they REALLY needed to do was bring in the already existing English translated one (it's really for the British) and have normal monthly US distribution in the US in places like Joann fabrics or other big box stores.

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